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The VIA (Value in Advance) Sales Technique – The ‘Secret Sauce’ of LeadsGorilla

by | Aug 18, 2022 | Leadsgorilla Updates | 0 comments

When closing clients, you want to make sure you’re using a powerful technique that will seal the deal. We’ve tried everything in the book before concluding that VIA (Value in Advance) is the best way of approaching & closing cold leads that you’ve never made contact with before.

Value in Advance (VIA)

If you’re not using it, you’re missing out.

Here’s what we’ll cover in this article:

  •  What is VIA, and why should you use it?
  •  How can VIA be used to close more deals?
  •  What are the benefits of using VIA? 
  •  How can salespeople make sure they’re using VIA effectively? 
  •  Why is VIA the best sales technique for closing more deals?

LeadsGorilla + VIA = NEW Clients on Demand

Luckily, LeadsGorilla takes full advantage of this coveted sales technique. 

There’s a lot of psychology in play that makes this VIA marketing framework so effective for closing leads you’ve never met before. You get to show your prospects just how attainable their end goal is and come across as an AUTHORITY figure

You maximize your chances of making a successful pitch by sending them a free, beautifully-designed PDF report that outlines all their problems with pinpoint accuracy. 

The psychology behind this approach makes it way more likely for a prospect to go for your services since they already feel like you’ve provided free value in advance. This is the reason WHY our users experience the highest client-closing rate in the industry.

Why you should use the Value in Advance Technique

When it comes to sales, there is no magic bullet. Stop looking for that, it doesn’t exist.

 But if you’re looking for a tried and true technique to help you close more clients, consider using VIA to bridge the gap between you and a prospect who has not previously heard about you or your business. 

 Here’s why you should be using this effective sales strategy:

  • It helps you build trust with potential clients. 
  • It allows you to focus on your client’s needs.
  • It helps you establish rapport with potential clients. 
  • It makes the sales process more efficient and streamlined. 
  • It can help increase your closing rate significantly. 

What exactly is the VIA technique

The VIA (Value in Advance) technique is designed to help salespeople, marketers, entrepreneurs & consultants to close more deals and increase their income. 

The system works by helping you identify the ideal client persona, build a report about their business, and then sell them the benefits of using your product or service.

By using LeadsGorilla, the lead finds & the report & the pitching is automatically taken care of. 

The only thing you need to do is decide which leads you to want to pursue first. 

But before you start, let’s look at the physiology that is actually used inside the VIA sales technique. 

The Power of Subconscious Associations 

Your subconscious mind compiles in memory everything you go through, including stuff you weren’t even aware of. Then, it makes a judgment about how significant that collection of associations is based mainly on how strongly you felt. 

But here’s the tricky part…

You become linked with that negativity when you try to motivate people without employing propulsion systems, and therein lies the difficulty!

One of the reasons you see fervently devoted clients who are prepared to spend top dollar for every course a marketing guru releases is that most of these individuals sell WITHOUT negativity. 

Before they even ask their prospects to make a purchase, they can get them close enough to their end goal by leveraging a variation of the VIA technique.

Value In Advance enables them to get their prospects close to their objective before even asking them to make a purchase. By using several propulsion mechanisms, they use this technique to place emphasis on the good.

But there’s more to this…

In comes the 4 Principles of Influence.

VIA Technique + the Principles of Influence

VIA wouldn’t be this effective if it didn’t leverage several principles popularized by Robert Cialdini in his groundbreaking book, Influence: Science and Practice


The reciprocity principle is a straightforward idea. You feel obliged to return the favor when someone does something for you. The first step in the VIA framework is for you to provide your prospects with several worthwhile and practical items. This develops intense levels of reciprocity, which they typically balance by purchasing your product when you finally make it available to them.

Commitment and Consistency

According to the commitment and consistency concept, once you do an action, you will likely defend it and take more of the same action in the future. With Value In Advance, your prospects begin by taking steps that are free to them, making it easier for you to persuade them to do so. H

However, as they continue to follow your advice, they become more likely to do so overall.


Almost everyone has a basic intuitive understanding of the liking principle. When someone you like makes a recommendation, you are more likely to follow it than if you have neutral or unfavorable thoughts for them.

Giving your potential customers various helpful things while making no requests in return causes them to like you.


According to the concept of authority, a person is more likely to follow instructions if they are given by someone they perceive to be in a position of authority. 

Potential customers have concrete evidence that what you are selling works when they take advantage of the early, free phases of your Value In Advance campaign and start to regard you as an authority. 

The same influence is had on a person’s subconscious even if they don’t heed your advice or take advantage of the freebies you provide.


Remember, VIA is all about relationships, so focus on building solid relationships with your clients and prospects. 

With the right approach, you can maximize your results with this powerful technique, and using LeadsGorilla is one of the best ways to ensure you always stay on track. 


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