Prospecting gets tougher every year. With so much noise and competition out there, it’s a real struggle to capture prospect attention these days.
Your outreach emails easily get drowned in an ocean of inbox clutter. Phone calls often go unanswered or straight to voicemail. And don’t even get me started on social media noise!
If you want your outbound sales efforts to actually pay off in 2024, you can’t stick to the same old tactics. Successful prospecting now requires adopting the latest trends, experimenting with new tactics, and leveraging powerful AI tools.
This article covers the key prospecting trends to watch, innovative tactics to test out, and must-have tools to add to your tech stack this year. Implement these, and you’ll be light years ahead of old-school sales teams still stuck in the last decade.
Are you ready to start prospecting smarter, not harder? Let’s get started!
Prospecting Trends to Watch in 2024
The sales prospecting game is shifting rapidly year over year. If you want to stay competitive, you can’t just rinse and repeat the same old approaches.
Nope, you need to adapt and align with the major prospecting trends reshaping the game in 2024:
1. Hyper-Personalization at Scale
Generic blast emails and cold calls are an instant turn-off these days. Modern prospects expect a personalized, human-centric experience – even at the prospecting stage.
But manually performing 1-to-1 customization is incredibly time-consuming. The solution? Finding smart ways to deliver personalization at scale through AI tools and automation.
2. Omnichannel Outbound Plays
Email alone is no longer enough to reach prospects effectively. Nowadays, the strategy is an omnichannel outreach approach that incorporates multiple channels like phone, social media, direct mail, etc. Using a mix of channels helps you maximize your presence and penetrate your prospects’ attention spheres.
3. AI-Powered Prospecting Assist
As a salesperson, you want to focus on high-value selling activities – not repetitive administrative grunt work. Leveraging AI capabilities and automation is super important for streamlining those tedious, repetitive prospecting tasks so you can work smarter.
4. Precision-Targeted Outreach
Forget about untargeted mass blasts and generic prospect lists. Successful outbound prospecting in 2024 requires precision targeting backed by accurate data. With limited time and resources, you need to laser in on your ideal prospect profiles.
New Prospecting Tactics to Try
Alright, so you know the latest trends and benefits. But how do you actually put them into practice? By experimenting with fresh, innovative tactics like these:
1. Leverage Accurate B2B Lead Data
Having the right data is the foundation for effective prospecting. But compiling your own lists in-house is insanely time-consuming and prone to inaccuracies.
A smarter move?
Using a tool like LeadsGorilla allows users to access verified lead data from premium sources easily. With LeadsGorilla, you can quickly build hyper-targeted lead lists. no more dealing with low-quality lead sources. You can also directly contact the leads with just one click from our tool.
2. Run Multichannel Outreach Sequences
An omnichannel approach is non-negotiable these days. But manually juggling and sequencing outreach across different channels is a massive headache.
Tools like Klenty and OutPlay can streamline this by letting you design automated workflows that incorporate email, phone, social media, and more. Map out your entire sequence once, then sit back as it executes seamlessly.
3. Create Engaging Voicemail/Audio Messages
With inboxes overflowing, voice is an underutilized outreach channel that lets you grab attention. Record short, punchy voicemail messages personalized for each prospect and leave them as voicemails or audio files across channels.
The bottom line?
Adopting fresh, innovative tactics aligned with the latest trends gives you a competitive edge over old-school sales methods. Don’t be afraid to experiment and find what works best for your specific audience and sales cycle.
Standing Out with Personalized Voice/Audio Outreach
Email inboxes are pretty much disaster zones these days. We’re all drowning in a never-ending flood of messages, promos, and spam.
It’s becoming next to impossible even to get prospects’ attention with outbound emails and cold calls, let alone spark engagement. So, how can you realistically rise above this noise?
By taking advantage of an underutilized outreach channel – voicemail and audio messages. While everyone’s inbox is flooded with promo emails, very few sales teams are leveraging the voice/audio space consistently.
This creates a prime opportunity to separate yourself from the crowd. Recording short, conversational, lightly personalized WhatsApp messages or voice notes can help capture prospects’ attention in a less saturated environment.
Even better, you can automate voice/audio outreach without sounding robotic by tapping into AI voice generator tools like Revoicer. With Revoicer’s AI voices across 50+ languages/accents, you can generate natural-sounding voiceovers at scale.
Just input your script, pick your desired AI voice option and BOOM – you’ve got a personalized voiceover ready to deploy. No tedious manual recording is required.
Using AI voice tech like this allows you to truly automate audio touchpoints without sacrificing that human-like personal touch. While competitors are stuck churning through mind-numbing recording sessions, you’re free to focus on higher-value selling activities.
Audio prospecting could be a hugely underrated channel in 2024. Leverage it right, and you might just find your secret prospecting edge!
Real-World Case Study: How One Small Business Cracked the Prospecting Code
One of our private clients, Jill Martinez, had tried everything for her small marketing agency—cold calling, buying lead lists, you name it. But nothing consistently filled her sales pipeline. The agency was struggling to acquire enough of the right clients to sustain growth.
That’s when Jill discovered LeadsGorilla via our FB ads and decided to try it. Using our platform’s powerful search filters, she was able to zero in on her ideal client profile.
With a few clicks, Jill could pull a custom list of these hyper-targeted prospects, complete with verified contact details and other data. Jill’s team used the LeadsGorilla data to execute focused outbound campaigns across email, LinkedIn, and voicemail channels.
And the results spoke for themselves:
- Engagement rates were 3x higher than in previous campaigns
- Booked 40% more sales meetings in the first 30 days
- Closed 5 new clients worth over $120K in projected annual revenue
By combining LeadsGorilla’s accurate lead data with a tailored, multichannel outreach strategy, Jill’s agency was able to revamp its prospecting game radically.
For any small business struggling with outbound prospecting, taking a data-driven, targeted approach with a tool like LeadsGorilla could be a total game-changer.
Final Words
To be honest, prospecting is never going to be the most glamorous part of sales. It takes persistent hard work and a thick skin to go through all those ignored calls and emails.
But you know what makes it a zillion times harder? Using stale, outdated prospecting tactics and tools stuck in the last decade. Good luck even getting a prospect’s attention, let alone a response.
If you want to actually see results from your outbound efforts in 2024, you’ve gotta adapt your approach to align with the latest trends, as we discussed.
Sure, it might require adjusting your mindset and comfort zone a bit. But isn’t that better than continuing to bash your head against the wall with ineffective prospecting methods?
By incorporating these tips, you’ll be miles ahead of those old-school sales teams still clinging to the same inefficient grind work. While they’re struggling for scraps, you’ll be feasting on a steady flow of qualified prospects that your competitors can’t even access.
At the end of the day, next-level prospecting in 2024 is all about working smarter, not harder!
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